Thoughts on a Vistage SEO Presentation

Recently I saw Evan Bailyn from First Page Sage speak at our CEO’s local Vistage meeting about SEO.  I found that his presentation was in line with what I have come to understand about SEO from working with various other SEO vendors: content is king; don’t deceive google, or your customers; and get people to link you.

There was one thing that I found to be a pretty big differentiator on the content front—they actually hire a content writer to write 3 to 5 unique blog posts.  For us, one of the biggest issues we face with SEO, or PR in general is often getting content out—we do Great Things, but so rarely find the time to write about them.  Having an SEO partner available to help close that gap is huge. Beyond that there were some pretty valuable tidbits about how to go about writing compelling content.  In no particular order, they were:

Link building is another key aspect of a solid SEO campaign.  Here are a couple pieces of advice on link building:

Finally, he had a really interesting opinion that doesn’t necessarily have to do with SEO directly.  He talked about better utilizing the underappreciated when trying to solve a problem.  A New York Times best seller may be really difficult to convince to write from you, but a New York Times best seller from 10 years ago may be very approachable for new opportunities.  Likewise, “micro-celebrities” may be easy to get ahold of when writing compelling content.  For example, it may be difficult to get ahold of the winner of an Olympic Marathon, but the winner of a local Marathon may be itching for a little press.

All in all I thought it was a very interesting talk.

January 14, 2014 • Posted in: Opinions

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